Why a VEGFEST ?
And Why in January ?
What used to be a small, niche movement has exploded all over the globe, and especially in the U.S., as a mainstream social shift. People from all walks of life, but especially the young, educated, and open-minded, are turning to a whole-foods, plant-based (WFPB) diet. And “vegan” is suddenly cool.
Their reasons? First, the medical evidence is overwhelming that a WFPB diet provides all the nutrition necessary for a longer and much healthier life. Second, by eliminating meat, dairy, and eggs, they are rejecting the cruel and unethical treatment and slaughter of animals. And third, they realize that animal agriculture is the number one cause of greenhouse gases and that by returning to a WFPB lifestyle the world’s population will not only slow the effects of climate change but can reverse the damage already done and achieve a sustainable future for all life on the planet.
The irresistible force of this movement has created a desire for vegans and those curious about a WFPB lifestyle to gather at VEGFEST events all over the world for focused education, support, and celebration. They are widely attended by locals and a travel destination for tourists.
January represents a new beginning for people—a time for self-examination and setting new life goals. It’s the perfect time for a celebration of all things healthy in body, mind, and spirit.
We plan to make SEDONA VEGFEST 2017 a time to re-energize the committed and inspire the curious. Be a part of it!
Why in Sedona ?
A bustling festival in an intimate setting ?
Sedona is already a bucket-list destination for millions of people looking for a life-changing experience. Its unmatched natural beauty, easily accessible recreation, and mystical allure are the perfect backdrop for a festival devoted to physical wellness, ethical alignment, and planetary health.
There are over 60 VEGFESTs annually in the U.S., most in large cities accommodating thousands of attendees. A sponsor’s or exhibitor’s message can easily be drowned out. By contrast, SEDONA VEGFEST 2017, targeted at 1000 attendees, will reflect the small-town charm of its host city by providing a more intimate gathering. You can expect your product and message to be heard, and to resonate more deeply.
And more affordable exhibitor rates will allow exposure for a wider variety of great products, too. What’s more, your message and product information will multiply on a national scale, as the many visitors drawn to Sedona discover and then spread your product through word of mouth when they return to their home communities.
So whether you’re a local retailer or a national brand; whether you’re interested in raising your name recognition, displaying and promoting your product, or just contributing to a great cause; you’ll be delighted you joined our family of sponsors and exhibitors at SEDONA VEGFEST 2017!
What’s the Target Market ?
VegNews, “the premier media brand for all things veg,” has a readership of 240,000, plus a large website and social media presence. Here’s their analysis of the same market we plan to reach with SEDONA VEGFEST 2017.